· Conceptualizing and executing all visual design stages from concept to final hand-off to developers · Optimizing sites for engagement, responsiveness, maximum speed, and scalability · Employing industry and design best practices through the website build process · Liaising with back-end developers to ensure web and app logic is properly integrated · Ensuring website function and stability across devices i.e. desktop, mobile, tablet · Working with marketing and research teams to properly integrate brand elements and market research findings into a website · Providing internal support and external customer service throughout the build and launch process of the website · Presenting and defending designs and key deliverables to peers and executive level stakeholders · Establishing and promoting design guidelines, best practices, and standards · Social media designs · Working with the marketing team to properly integrate brand elements