· Creating user-centered designs by understanding business requirements, and user feedback · Creating user flows, wireframes, prototypes, and mockups · Translating requirements into style guides, design systems, design patterns, and attractive user interfaces · Designing UI elements such as input controls, navigational components, and informational components · Creating original graphic designs (e.g. images, sketches, and tables) · Identifying and troubleshooting UX problems (e.g. responsiveness) · Collaborating effectively with product, engineering, and management teams · Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience. · Determining the structure and design of web pages. · Ensuring user experience determines design choices. · Develop features to enhance the user experience. · Striking a balance between functional and aesthetic design. · Ensuring web design is optimized for smartphones. · Building reusable code for future use. · Optimizing web pages for maximum speed and scalability. · Utilizing a variety of markup languages to write web pages. · Maintaining brand consistency throughout the design.