● Develop prototypes, user workflows, storyboards, wireframes, high-fidelity mock-ups, design specifications, and detailed design assets. ● Define, develop and review all user interfaces as well as usability requirements. ● Design and lead user research activities – interviews, concept testing, participatory design and usability studies and make intuitive interfaces that minimize user training and learning curves. ● Define UI design guidelines to ensure consistent development across platforms and projects. ● Define the tools and processes that create an efficient workflow from UIUX conceptualization to software and system implementation, to user validation. ● Work with both other UX/UI designers to determine the prioritization and estimation of new features and improvements. ● Support teams in understanding the needs of the consumer/user, availing insights that ultimately lead to an increased positive impact on consumer experience. ● Take the lead on the research of new technology and proposal preparation for the improvement of the product UIUX. ● Work with product management to understand business problems and design effective solutions for npm products. ● Support product managers in making clear decisions that promote well-defined, timely, usable releases. ● Work directly as part of one or more cross-functional scrum teams to communicate and build elegant user interfaces into npm solutions. ● Evolve company design language and standards. ● Provide documentation to senior leadership and key stakeholders, continuously informing them on progress and important details of projects at key phases of site/software development. ● Mentor and guide UX/UI designers through proper execution of their tasks. ● Assist in hiring other UX/UI Designers. ● Take different roles, as required by the organization, like project lead, design lead, product designer, etc.