* Oversee the interviewing, hiring, and training of a company’s sales staff to ensure an effective sales force * Develop and implement programs effective for enhancing sales performance * Contact customers via emails and phone calls to offer them products and services * Visit clients or arrange meetings to discuss a product and how it will meet the requirements of a customer * Deliver sales pitches and presentations to clients, highlighting the benefits of a product to influence purchase * Communicate with customers to identify their requirements and assist them with selecting appropriate products that meet their specifications * Motivate and guide sales teams to improve performance and achieve set goals * Monitor the activities of sales personnel to assess performance and productivity * Assign and designate sales quotas and territories to staff according to individual potential * Ensure marketing objectives and activities are in line with sales targets * Conduct surveys and research to gather information regarding market trends, potential leads, and sales opportunitiesCompile, analyze, and interpret sales data to provide reports to management on performance * Ensure provision of proper after sales support and services to clients * Prepare and present to management periodic budgets/sales forecast * Organize meetings to discuss sales activities and take decisions on strategies necessary for improvement.