-Create quality mockups and prototypes. -Ensure the technical feasibility of UI/UX designs. -Determine the structure and design of web pages. -Strike a balance between functional and aesthetic design. -Develop features to enhance the user experience. -Build reusable code and libraries for future use. -Optimize application for maximum speed and scalability. -Maintain brand consistency throughout the design. -Collaborate with different stakeholders to design and improve the usability of different components of the application.