· Assist with the design and execution of social media campaigns · Create weekly and monthly editorial calendars to promote company brands on various social media websites · Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets · Track social media engagement to identify high-performing ideas and campaigns for scalability · Perform social media marketing research · Assist on influencer campaign strategy · Respond to comments and DMs on social media platforms · Brainstorm and research ideas for original content · Write social media captions that speak to the company’s target audience · Help create and edit short-form videos · Develop new strategies for increasing engagement · Assist with photo/video content shoots · Ensure brand message is consistent