1. Develop and implement a comprehensive social media strategy aligned with the industry goals. 2. Identify target audiences and create content tailored to engage both candidates and clients. 3. Create compelling and relevant content, including job postings, industry insights, and company updates. 4. Utilize various content formats such as images, videos, and infographics to enhance engagement. 5. Manage and optimize social media profiles on platforms like LinkedIn, website, Facebook, and Instagram. 6. Stay updated on platform algorithms and features to maximize reach and visibility. 7. Foster a sense of community on social media platforms by responding to comments, messages, and mentions. 8. Encourage discussions and interactions to build relationships with followers. 9. Plan and execute targeted social media campaigns to promote job opportunities, events, and agency initiatives. 10. Monitor campaign performance and adjust strategies based on analytics. 11. Keep up-to-date with industry trends, best practices, and changes in social media algorithms. 12. Incorporate new features and trends into the social media strategy to stay relevant. 13. Collaborate with the recruitment team to understand their needs and align social media strategies with ongoing recruitment efforts. 14. Stay informed about emerging social media platforms and technologies to explore new opportunities for the industry