· Develop optimization strategies that increase the company's search engine results rankings · Research SEO keywords to use throughout the company's website and marketing materials · Set measurable goals that demonstrate improvement in marketing efforts · Monitor daily performance metrics to understand SEO strategy performance · Efficiently communicate with other marketing professionals to align goals · Collaborate with others within the marketing department to manage SEO strategy · Write compelling and high-quality website content, including blog posts, social media and page descriptions · Update content and website links for maximum optimization and search engine rankings