Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization. Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link-building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.