* Investigating user experience design requirements for our suite of digital assets. * Developing and conceptualizing a comprehensive UI/UX design strategy for the brand. * Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes. * Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets. * Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.Test software to ensure responsiveness and efficiency. * Troubleshoot, debug, and upgrade software. * Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user. * Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior. * Adhering to style standards in typography and graphic design. * Mentoring and guiding the team members. * Monitoring and measuring customer experience.Managing periodic reporting on the progress to the Engineering manager and director.