Manage and lead the marketing team to ensure the effective execution of marketing campaigns Develop and implement marketing strategies to increase QR acquisition for the digital wallet company Analyze data and metrics to adjust campaigns as necessary to optimize performance Ensure compliance with laws and regulations related to digital payment systems Collaborate with internal teams to create marketing materials and assets, including landing pages, product pages, and email templates Stay up-to-date with industry trends and changes in the digital payment landscape Generate and share innovative ideas for marketing and QR acquisition