· Developing and sustaining long-lasting relationships with customers. · Calling potential customers to explain company products and encourage purchases. · Answering customers' questions. · Developing in-depth knowledge of company products. · Maintaining an accurate record of all sales, scheduled customer appointments, and customer complaints. · Informing product developers of possible product improvements and changes to ensure that company products meet current market needs. · Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable purchase options. · Analyzing competitors' products to determine product features, benefits, shortfalls, and market success