Sales Responsibilities: • Develop and execute the sales strategy to meet and exceed revenue targets. • Identify and engage with potential clients, including businesses looking for IT (Information Technology) solutions and consultancy services. • Build and maintain strong relationships with existing clients, ensuring client satisfaction and repeat business. • Collaborate with the technical and delivery teams to ensure the successful execution of projects. • Provide leadership and guidance to the sales team, including setting targets, monitoring performance, and advancing a result-driven culture. • Prepare and deliver compelling sales presentations, proposals, and contracts. • Stay updated on industry trends, market conditions, and competitors to identify new business opportunities. Marketing Responsibilities: • Develop and implement a comprehensive marketing strategy to enhance brand awareness, visibility, and reputation. • Manage and optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media. • Create and curate engaging content for various marketing channels, such as blog posts, whitepapers, case studies, and webinars. • Work with the design and creative teams to produce marketing collateral, including brochures, videos, and presentations. • Organize and participate in industry events, trade shows, and conferences to network and promote the company. • Conduct market research and analysis to identify target audiences, trends, and opportunities. • Monitor and report on the effectiveness of marketing efforts through key performance indicators (KPIs).