Branding and Campaigns: · Develop and execute comprehensive branding strategies aligned with the company's overarching goals and objectives. · Conduct thorough market research and analysis to identify target audiences, emerging trends, and brand opportunities. · Lead the planning and execution of impactful branding campaigns across diverse channels, including digital platforms, social media, and print media. · Utilize data-driven insights to continuously evaluate the effectiveness of branding initiatives and make informed adjustments as needed. · Provide regular reports on branding campaign performance to stakeholders and leadership. Digital Marketing: · Lead and oversee the development and implementation of holistic digital marketing campaigns across various platforms, ensuring a consistent and engaging company presence. · Strategize and execute remarketing campaigns to effectively retarget potential consumers and maximize conversion rates. · Analyze digital marketing analytics reports, extract meaningful insights, and collaborate with the team to devise optimization strategies. · Manage and guide the digital marketing team in launching optimized online advertisements through platforms like Google AdWords, Facebook, etc., to drive conversions and enhance brand awareness. · Monitor conversion, pixel, event, and campaign tracking on the company website and other digital channels. · Oversee PPC campaigns, monitor performance reports, and drive initiatives to enrich ROI. Content and Creatives: · Lead the creative team in developing and executing high-quality content aligned with the brand's messaging, including content calendars, brainstorming sessions, and collaboration with writers, designers, and videographers. · Devise strategies for creating engaging social media content that resonates with the brand's target audience. · Develop innovative approaches for producing compelling video content that effectively communicates the brand's narrative. · Stay current with the latest trends in content marketing and social media to ensure the brand remains relevant and competitive.