• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan • Market through various channels and segment databases working with large data sets • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications • Partner with creative teams, other internal stakeholders, and external agencies and vendors • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors