Planning and coordinating a schedule of activity across Facebook, Twitter, LinkedIn and other platforms to expand our social media audience base. Content Writing: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of company’s products and services. Website management: Managing content; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; measure performance of content. Advertising: Facebook advertising, online advertising, regularly reviewing and modifying ad groups to optimize performance. Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results. Printing and Production: To coordinate the printing and production of our brochure, leaflets, marketing materials and some merchandise, including writing, editorial and proofing. Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work. Analytics and Reporting: Monitor, report and analyses results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties appropriate with the job role.