● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification ● Generate, edit, publish, and share daily content (original text, images, gif animations) that builds meaningful connections and encourages community members to take action ● Set up and optimize company pages within each platform to increase the visibility of the company’s social content ● Ensure a constant flow of content on various digital touch points including emailing new ● letters, blogs, etc. that a consumer interacts with every day ● Moderate all user-generated content in line with the moderation policy for each community ● Create editorial calendars and syndication schedules ● Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights, and best practices, and then acting on the information ● Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions ● Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) ● Launch optimized online adverts through Google Ad words, Facebook, etc., and other digital touchpoints to increase company and brand awareness ● Be actively involved in SEO efforts (keyword, image optimization, etc.) ● Prepare online newsletters and promotional emails and organize their distribution through various channels ● Provide creative ideas for content marketing and update the website ● Collaborate with designers to improve user experience ● Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.) ● Acquire insight into online marketing trends and keep strategies up-to-date. ● Maintain partnerships with media agencies and vendors. ● Offer creative ideas for content marketing and website content. ● Identify digital advertising needs and stay up-to-date with digital technology developments