1. Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns. 2. Design, maintain and supply content for multiple brands and social media channels. 3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 4. Identifies trends and insights and optimizes spending and performance based on the insights. 5. Brainstorms new and creative growth strategies through digital marketing. 6. Write marketing copies for blog posts, press releases, sales pitches, and other contents 7. Engage customers and followers on all social channels 8. Plans, execute, and measures experiments and conversion tests. 9. Collaborates with internal teams to create landing pages and optimize the user experience. 10. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. 11. Identifies critical conversion points and drop-off points and optimizes user funnels. 12. Evaluate emerging technologies.