• Utilize statistical techniques and data visualization tools to analyze and interpret large datasets • identifying trends, patterns, and insights. • Collaborate with Related Stakeholders on key performance indicators (KPIs) that align with the campaign objectives and business goals • Define the metrics that will be tracked and measured regularly to evaluate campaign performance. • Development and implementation of A/B testing frameworks to evaluate the performance of different Job and Campaign Activities and messaging. • Provide actionable recommendations based on data analysis to optimize marketing strategies