Copywriter

1. Oversee all social media platforms from ideation, to content creation to implementation, management and reporting. Leads/advises on copywriting for social posts, landing pages, email marketing, and web content. Develop social strategy for new product launches and always-on social content programming. Conceive, create and execute innovative marketing campaigns, programs and promotions that grow membership, engagement, drive revenue and deliver on our client’s objectives. Develop engaging social content for the brand. Strong storytelling, creative thinking, with an eye for social and viral content that will resonate and engage our clients target audience. Create and maintain social media, digital and content calendar. Executes social media publishing and content strategies, ensuring that all posts are accurate and punctual. Partner with creative, brand marketing, and product development to support key messages for each channel to support brand objectives, key products & product launches. Creatively and proactively engages consumers online to drive favorable affinity for our clients. Also handles all community management efforts including listening and response. Responsible for providing timely reporting of KPIs and analytical understanding of campaign results and insights with actionable suggestions on a weekly basis. Presents ROI recaps for major programs. Identify and own emerging platforms strategy and execution.Stay apprised of emerging technologies, trends and industry news that aligns with the brand goals and objectives. Monitor competitors and social media leaders to see how other brands leverage new technologies. Develop and manage third party relationships with influencers and brand partners Brainstorm new ideas and strategies for effective content Research markets and industries to create innovative and original content