-Self-motivated and self-directed Passion, experience, and current with pop culture, industry and entertainment trends. -Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, Snapchat etc.) and how each platform can be deployed in different scenarios. -Also stays on top of whatever is “next”. -Multi-tasker who is well organised, possesses high attention to detail and impeccable written and oral presentation skills -Strong understanding of native and outside analytics (Google Analytics, Facebook, Sprout, etc.). -Creative thinker who can be both innovative while execution oriented - Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases -Excellent team player and interpersonal skills. -Ability to work under pressure and on tight deadlines