· Develop and execute content that aligns with business goals, target audiences, and brand voice. · Conduct research, analysis, and audits to identify content gaps, opportunities, and best practices. · Create content plans, calendars, and workflows, that optimize resources, timelines, and budgets. · Collaborate with cross-functional teams to plan, produce, and distribute high-quality content across multiple channels, including websites, blogs, social media, email, and events. · Monitor, measure, and report on content performance, using analytics tools and metrics to inform optimization and improvement. · Stay up-to-date with industry trends, technologies, and best practices in content strategy and marketing.