* Conceive, write, edit, and create marketing content for multiple channels, such as events, social media, blogs, website etc. * Reviewing and editing content, i.e., correct errors, grammar, and eliminate redundant information * Improving the tone, readability, and flow of the content while keeping the writer’s message intact Verifying the reliability of the facts/sources present in the content * Developing strategies, collecting resources to groom content writers/creators/moderators, supervise content metrics and user feedback on content. * Guide train and monitor freelance content contributors as per the requirements of content strategy * Keep updated with new trends in content. * Generate content ideas actively to increase engagement in the platform.Provide constructive feedback to the team and suggest ways to improve content. * Collaborating with writers, visual designers, SEO on required content and its optimization. * Assigning topics to the content team according to relevance.