1. Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs Analysing content marketing data to identify trends and anticipate customer needs. Performing content audits to assess how well existing content is performing. Performing content gap analyses to determine what type of content is missing and what is needed. Delegating tasks to writers and editors and providing feedback. Creating, adjusting, and managing the editorial calendar. Establishing style guides that specify the writing style and tone needed to create engaging content. Developing a solid understanding of the target audience through online and traditional market research.