· Work with the marketing department to get and understanding of the short term and long-term marketing targets and then develop content strategies accordingly. · Creating content which will catch maximum customer interest. · Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms. · Utilizing SEO methods to increase site traffic. · Collaborating with the marketing team to decide the brand taglines and other promotional material. · Measuring and monitoring company website and social media traffic statistics · Suggesting new ways to promote company offerings and to reach consumers. · Ensure that the content is compliant with the copyright and data protection laws. · Identify clients’ needs in relation to the company and write content to cater those needs. · Update the website, social media, and content pages periodically