• Lead Generation of educational institutions • Creating proposal and documentation • Onboarding and Integration of merchant enrollment • Educating merchants regarding eSewa’s system • Providing tools and resources (QR, Branding, Brochures and Merchant Logins) • Organize Merchant Benefit Programs • Organize Campaigns/Events and cross promotional/ cross selling activities • Participate in Merchant’s event and campaigns • Organize/run literacy programs for parents/students • Enable new services (Admission, Events, etc.) of merchants related to payment collection